PR Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

To elevate brand awareness, strengthen market positioning, and drive business growth through strategic PR initiatives, media engagement, and influencer partnerships for region Japan.

RESPONSIBILITIES

Public Relations (PR):

• Develop and execute comprehensive PR strategies and tactical plans to enhance brand reputation, visibility, and revenue growth with a strong product focus.

• Build and maintain strong relationships with key media stakeholders, including journalists, editors, stylists, and influencers, to secure high-impact coverage.

• Monitor and analyze brand exposure, identifying opportunities for improvement and growth.

• Strengthen partnerships with local celebrities and influencers, integrating them into the brand’s exposure strategy.

• Collaborate with UK headquarters and cross-functional teams (retail, merchandising, etc.) to align local PR efforts with global strategies while maximizing regional opportunities.

• Ensure cohesive integration with Bought and owned media channels to amplify campaign effectiveness.

VIP & Influencer Management:

• Oversee ambassador and influencer programs, ensuring high-quality product placement and authentic brand engagement.

• Cultivate and maintain strong relationships with VIPs, influencers, and their representatives to foster long-term partnerships.

PERSONAL PROFILE

• Background: 10+ years of

• proven track record in fashion PR, event management and influencer marketing in luxury brands or PR agency with relevant experience are highly preferred

• Strategic Skills: Strong ability in planning, negotiation, and brand positioning.

• Industry Knowledge: Deep understanding of retail, branding, and digital marketing trends.

• Communication: Exceptional verbal and written communication skills.

• Attention to Detail: Highly organized with strong follow-up and execution capabilities.

• Passion: Keen interest in marketing, branding, technology, and digital communications.

• English and Japanese proficiency is a must

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.