Marketing Manager

Introduction:

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Job Purpose:

Manage and execute marketing strategies in Japan, working collaboratively with both global and APAC teams, leveraging regional insights to build brand awareness, strengthen brand momentum, and drive business growth through integrated initiatives with a strong focus on paid and owned media.  This role reports to the Senior Manager, Marketing & Communications.

The Marketing Manager is responsible for developing the overall marketing strategy and delivering the execution of all related initiatives, including local paid and owned media, co-op marketing, and brand events.

Collaborate closely with cross functional teams ncluding PR & Communications, Merchandising, Retail, and Client Engagement—to develop cohesive and impactful marketing activation plans.

Key Responsibilities:

• Work with the Senior Manager, Marketing & Communications to build 360° brand and product campaigns.
• Manage and implement marketing initiatives that drive traffic and build strong brand presence in key cities, ensuring close alignment with Client Engagement and Retail teams to support traffic and sales objectives.
• Collaborate with the Retail team to secure visibility in department store media -such as seasonal catalogues, websites, social media channels and in-store signage —during key sales periods.   
• Work closely with the global media team and external agencies to develop and execute effective digital and OOH media plans to gain visibility and brand heat in the local market.
• Manage the end-to-end delivery of localised digital and print assets and copy, from briefing through final delivery, in collaboration with global teams and local vendors.
• Plan and develop the local social media (LINE) content calendar and activations in line with the global and local brand and commercial timelines.
• Develop brand event strategies and action plans that deliver both branding and commercially driven initiatives, taking full ownership and engaging global and regional stakeholders to ensure best-in-class execution.
• Manage media and event budgets, establish clear KPIs, and measure and report ROI. 
• Monitor competitor initiatives and communicate insights and best practices to global and regional teams.

Qualifications & Requirements:

• Bachelor’s degree or equivalent
• 6 years+ experience in fashion marketing and media buying
• Native-level Japanese and business-level English (both written and spoken)
• Exceptional organisational and project management skills
• Collaborative and committed team player
• Excellent attention to detail and follow-through
• Professional approach to all work and office situations
• Strong interest and enthusiasm for marketing, branding, technology and digital communication
• Interest in community and culture -driven marketing