PR & Communications Assistant

Department:  MARKETING
City:  Tokyo
Location:  JP


Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


Date of last update: 5 Sep 2021 



Support marketing communication mainly in public relations including: 

  • Support exposure on multi vehicles in accordance with marketing strategies.
  • Manage PR samples and showroom. Maintain the showroom neat and clean.
  • Documentation in general including translation of press release and monthly editorial reports.
  • Send press release to key fashion, lifestyle and news media.
  • Manage editorial clippings and reports to UK as necessary.
  • Manage PR assets and share with relevant departments as necessary.
  • Co-work with global and regional HQ counterparts to align with global and regional directions.
  • Seasonal runway show(physical or digital) arrangements.
  • Support other marketing team tasks – e.g. Event (manage guest list, invitations, catering, gifts) / Sales Promotion as necessary.
  • Other administration work- e.g. update contact list, sample list, raising PO, office equipment management etc.



  • Working experience in PR, preferably in luxury fashion/ cosmetic industry.
  • Strong interests in fashion and retail.
  • Excellent communication skill; ability to articulate one’s thoughts as well as to listen to others.
  • Customer- and business-oriented.
  • Tenacious, positive and creative thinker and self-starter.
  • Time-management and juggling skills.
  • Passion to develop and improve new business
  • Keep abreast of trends and news in general.
  • Good sense of documentation and copy-writing.
  • Business level English.
  • Excellent computer literate. (Word, Excel, Powerpoint)


Job Segment: Communications, Marketing Communications, Retail Sales, PR, Marketing, Retail