Communications Assistant

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

RESPONSIBILITIES

Celebrity Management
•    Identify and onboard new talent aligned with the brand’s vision and objectives
•    Oversee ambassador/friends activations
•    Coordinate logistics for celebrity participation in event
•    Develop and execute strategic seeding plans for celebrities, ensuring the exposure of the key seasonal product placements
Influencer, KOL, and Stylist Relations
•    Create and maintain a comprehensive influencer mapping list
•    Build and nurture strong relationships with influencers, socialites, and stylists
•    Plan and execute impactful seeding campaigns for key product launches
•    Conduct competitive analysis to benchmark celebrity and influencer collaborations
•    Ensure daily communication and smooth collaboration with agencies and stylists
•    Assist in the planning, organization, and execution of trips and events
•    Provide administrative support, including managing purchase orders (POs), payments, and seeding logistics
Press Relations
•    Support PR communications plan on brand news releases 
•    Analyze and update press coverage reports
•    Closely work with showroom to monitor press gifts and sample orders 
•    Monitor competitors’ PR activities and propose new ideas for social and editorial coverage
Experience
•    Develop elevated brand experience that responds to global brand strategy and local market’s need
•    Support MKT lead event to create brand experience
•    Pursue brand elevation by delivering high-quality creative & execution standard
•    Devise innovative and new experience
•    Keep a sharp eye on new trend, competitors activities and up-and coming cultural experience
•    Align with key stakeholders in head quarter and local business functions

PERSONAL PROFILE

•    4yrs+ experience of brand experience/event
•    Fluent in English
•    Experience in Luxury brand is preferred
•    Market knowledge (exposed) of content production & creation

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: South Korea || Not Applicable || Seoul || MARKETING || KOREA - VIP || n/a ||