Client Experience Assistant Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Supporting the Client Engagement Manager, this role’s key purpose is to drive and be responsible for Client Engagement performance in the region.
This role will communicate with internal stakeholders (Retail, VM, Training, Mark Comm, and Stores) with the aim to plan and implement through strategic client engagement events and ensure commercial results

RESPONSIBILITIES

Enhancing Client Experiences/ Client Events
•    Responsible for client engagement event planning, design, production, and overall execution including onsite operation
•    Participate in developing sophisticated and unmissable experiences inside the client activation journey 
•    Propose ideas to improve provided services and understand technical files to improve the event quality 
•    Timely-mannered communication and flexibility with local agencies to deliver the guidelines and mission.

Client Strategy
•    Plan out experiences that will drive traffic, retain VIPs and recruit new customers for Burberry Korea.
•    Propose client engagement activations for Product launches, Trunk shows, in-store activations based on scalability of stores.
•    Plan out client engagement activations for Seoul Flagship Store.
•    Manage event stocks which include, gifts, event installations and logistics

Client Engagement Performance
•    To support Client Engagement Manager, communicate with HQ to define strategy for the region and for individual stores
•    Report back to Client Engagement Manager on client activation results and communicate with Central Client Experience Manager.
•    Execute in-store client retail activations and promotions following the Global guideline and local initiatives
•    Review and discover partner companies to carry out local initiatives

PERSONAL PROFILE

•    At least 5 years of experience in CRM / Clienteling role
•    Strong Presentation and Negotiation skills required
•    Project Management Experience
 

MEASURES OF SUCCESS

•    Analyze and archive milestones (Planning, Execution and Wrap-up) of all event and experience activations to review further improvement (pros/cons) 
•    Prepare events’ 360 strategies with clear mission and understandings 
•    Review Event KPIs and provide Client Engagement Activation Reports (including ROI, CRM KPIs etc)

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: South Korea || Not Applicable || Seoul || COMMERCIAL RESOURCES || KOREA - CLIENT AND CRM || n/a ||