Entertainment Relations Manager

Department:  Marketing and Communications
City:  Paris
Country:  FR

INTRODUCTION

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

JOB PURPOSE

This is a really exciting opportunity to join Burberry as our Entertainment VIP Relations Manager Europe based in Paris. 

Reporting into the London based Entertainment Relations Senior Manager with a dotted line into the Senior Marketing & Comms Manager for France.

With a strong focus on growing the Entertainment Relations function within the European market, specifically France and Italy.

• Demonstrate a strong affinity and understanding of the luxury fashion industry as well as the European entertainment and creative landscape (especially within the FR & IT markets), keeping fully up to speed with key industry news and the French and Italian fashion and creative scene

• Build and grow relationships with new and existing VIPs, creatives and influencers in France and Italy that are in line with the brand aesthetic.

• Act as an ambassador for the brand, being the first point of contact for talent and key industry contacts

• Manage fittings for VIP and influencer events, premieres, award shows and any press opportunities – ensuring that these are always in line with the brand aesthetic and the product calendar

• Negotiate and secure strong talent for brand events / moments in market , to lead brand events from a VIP POV.

• Handle talent itineraries end to end when travelling for a brand event 

• Work cross functionally with the other communications channels including the PR, Marketing & Social teams to always ensure 360 results from VIP activity.

• Work closely with the local teams and central EMEIA ER team on events, VIP dressing moments and projects to ensure the appropriate press strategy is in place and executed in a timely manner

• Create seasonal ER strategies for the key markets and then independently implement necessary steps to deliver

• Help to manage existing and identify new EU Entertainment partnerships

• Manage product ordering for VIP and influencer seeding and dressing in market

• Work closely with the ER Coordinator to ensure all database info and daily admin is managed, also to ensure any weekly and periodic reporting is executed in a timely manner

• Flexible and mobile in terms of travel with view to spend first months in the role in the London office in order to really get a good understanding of the brand, the team and ways of working. Long term will be based in the Paris office but with regular travel to Milan & London. 

 

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: France || Not Applicable || Paris || Marketing and Communications || VIP || n/a ||


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