Visual Merchandising Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.   

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. 

JOB PURPOSE

The Visual Merchandising Manager leads the execution of Burberry's visual merchandising strategy across the East Coast and Canada, translating global direction into impactful, commercially effective customer experiences. By partnering cross-functionally and guiding regional store teams, this role ensures exceptional brand presentation, consistent execution, and operational excellence while supporting business growth and customer engagement. 

RESPONSIBILITIES

•    Own the visual merchandising strategy and execution for the East region, translating global and Americas direction into compelling, consistent and locally relevant store experiences.
•    Lead the planning and delivery of seasonal floor sets, product launches, window installations, mannequin styling, visual rotations, events, pop-ups, renovations and new store openings across the region.
•    Balance creative excellence with commercial priorities by using sales performance, sell-through, inventory, assortment and local market insight to optimise product placement, space productivity and visual storytelling.
•    Adapt global guidelines thoughtfully to individual store architecture, assortment, stock availability and customer needs while protecting brand integrity and visual consistency.
•    Partner closely with Retail, Merchandising, Marketing, Client Engagement, Store Design, Operations and Central Visual Merchandising to align priorities, resolve execution challenges and deliver business objectives.
•    Establish a clear regional cadence of store visits, remote reviews, photographic feedback, reporting and follow-up; identify risks early and communicate practical solutions, ownership and timelines.
•    Coach, train and develop Visual Merchandisers, store leaders and store teams, building capability and accountability for the daily maintenance of visual standards.
•    Manage regional VM calendars, tools, props, vendors, installations, travel and approved expenditure, ensuring safe, timely and cost-conscious execution.
•    Adhere to the company Travel & Expense (T&E) Policy, ensuring all travel planning, bookings and expense submissions are compliant, timely and cost effective.
•    Share field insights, best practices and competitor observations with regional and central partners to improve guidelines, assortments and future visual initiatives.
•    Remain hands-on, open minded and flexible, adjusting plans quickly in response to changing trading priorities, product deliveries and business needs.

PERSONAL PROFILE

•    Five or more years of progressive visual merchandising experience in fashion, luxury, premium or high-volume retail, including multi-store or regional responsibility; prior people leadership experience preferred.
•    Portfolio required, demonstrating strong examples of windows, mannequin styling, product presentation, floor planning, installations and commercially effective visual execution.
•    Strong creative judgement, fashion awareness and understanding of luxury visual standards, with the ability to protect brand image while adapting direction to local market and store needs.
•    Commercially adaptable and focused, with the ability to interpret sales, sell-through, inventory and assortment data and convert insight into clear visual actions.
•    Open minded, flexible and solution oriented; comfortable reprioritising quickly and working independently in a fast-paced, cross-functional environment.
•    Proven ability to coach, influence and build productive relationships with store teams, senior leaders and regional or central partners.
•    Excellent organisation, project management and written and verbal communication skills, with strong attention to detail and the ability to manage multiple deadlines.
•    Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite and visual planning or design tools is advantageous.
•    Ability and willingness to travel regularly throughout the East region and work a flexible schedule aligned to retail and installation needs, including early mornings, evenings, overnights, weekends and holidays when required.
•    Bachelor’s degree or formal study in visual merchandising, fashion merchandising, interior or spatial design, visual communications, or a related discipline is preferred; equivalent relevant experience will be considered.

MEASURES OF SUCCESS

•    East region stores consistently achieve and sustain Burberry visual standards across all customer-facing areas.
•    Visual actions respond to trading performance and contribute to improved sell-through, conversion and productivity of priority categories and spaces.
•    Regional teams demonstrate stronger ownership, product knowledge and day-to-day maintenance of visual standards following coaching and training.
•    Store visits, photographic reporting, feedback and action plans are completed consistently, with clear ownership and timely closure of gaps.
•    Cross-functional partners receive clear, timely communication on execution status, commercial opportunities, risks and decisions required.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: USA || New York (US-NY) || New York || Visual Merchandising || AMERICAS - VISUAL MERCHANDISING || n/a ||