Influence & Community Assistant

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Assistant, Influence and Community, will support the Burberry Americas Marketing & Communications team in executing Influence and Community strategy. Reporting to the Director, Communications & Influence, this role will be heavily integrated in driving the overall brand talent strategy inclusive of influencer relations, content creation partnerships, seeding programs, and community projects. The Assistant, Influence and Community, will understand Influence as a 360-ecosystem inclusive of people, community, and overall brand communications. The ideal candidate will be highly organized, detail-oriented, creatively minded, culturally curious, and tapped into to the evolving world of communications across established and emerging media platforms. 

RESPONSIBILITIES

• OVERALL 
  •    Support Director, Communications & Influence, in executing influencer strategy for the Americas inclusive of US, Canada, Mexico & Brazil 
  •    Support the execution of wide-scale paid partnership campaigns and product seeding initiatives including outreach, gift-wrapping, shipment organization, and insights tracking
  •    Maintain and organize Influence product inventory: tracking product orders, managing delivery timings, inventorying shipments into NY showroom, upkeeping detailed product log 
  •    Liaise with talent agents, management, and content creators with oversight of Director to facilitate social content partnerships, product distribution, and logistics 
  •    Contribute to ideation and curation of talent outreach lists for paid partnerships, seeding programs, and events across Brand, Retail, and Wholesale initiatives
  •    Organize local couriers and domestic/international shipments of product for content shoots, brand gifting initiatives, and dressing opportunities
  •    Collaborate closely with Central office across planned activations on content approvals, product requests and deliveries, collation of trackable links, asset management, and regional project updates 
  •    Contribute to real-time and post-project reporting to Central office, global leadership, and Americas business network recapping performance and ROI using analytics tools 
  •    Coordinate sample loans across PR/VIP teams and facilitate Retail product pulls, managing timely product returns 
  •    Coordinate travel, accommodation, and product across key brand moments including runway shows in London and global events for Americas Influence & Community guests, providing on-site support where required 
  •    Proactively research and monitor innovation, trends, and key voices in established and emerging social media platforms (i.e. Instagram, TikTok, Substack) and cascading insights to team  
  •    Maintain and update ongoing content creator and creative database across platforms 
  •    Share Influence updates with Americas Retail, Client Engagement, and Wholesale teams supporting commercial opportunities and business goals via internal updates 
  •    Provide administrative support across department, including: processing invoices, coordinating new vendor set-up, and applying status updates to budget log 
  •    Assist with Influence activity across licensee partners in Eyewear and Beauty inclusive of content creator curation and product support where applicable 

PERSONAL PROFILE

QUALIFICATIONS
•    2-3 years of experience working at a fashion brand or agency across Influence, VIP, or PR, or equivalent product and logistics centred roles
•    Fluency in Instagram and TikTok, with proactively developing knowledge in further media/communications platforms such as: X, Substack, Podcasts, Snapchat, etc.
•    Fluency in Microsoft programs (Word, Excel, Powerpoint); familiarity with Lefty and Tribe Dynamics a plus 
•    Knowledge of key players within Fashion and Culture including but not limited to: influencers, content creators, social media commentators, stylists, photographers, artists, etc.
•    Ability to work efficiently on a multiplicity of projects in a dynamic, fast-paced environment
•    Results-driven and detail-oriented team player with keen interest in fashion, culture, and social media as an evolving space and connector of brand to people

MEASURES OF SUCCESS

•    Excellent follow-through and execution of agreed Influence and Community plans
•    High level of organization and attention to detail in executing tasks 
•    Strong sense of urgency and adherence to set timelines
•    Solutions-oriented and results-driven mindset 
•    Excellent verbal and written communications skills
•    Proactive, in-depth social media and talent research 
•    Strong teamwork within Marketing & Communications department as well as wider Americas and Central teams

CONNECTING WITH OTHERS 
•    AMERICAS Marketing, Events, VIP, Retail, Wholesale, Merchandising, and Client Engagement teams 
•    HFH VIP, 1WOI, and Social Media teams
•    External partners including agents, managers, content creators, talent, and creative community 

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

•    Expected base salary for the role will generally be between $32.69 and $37.50 per hour at the commencement of employment. However, base salary if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

•    This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.