Assistant Store Manager

Introduction

Join Burberry, a brand where creativity opens spaces for innovation and excellence. Since 1856, Burberry has been dedicated to unlocking the power of imagination to push boundaries, foster new possibilities, and champion sustainable luxury. We are committed to creating an inclusive environment where people from diverse backgrounds thrive, bringing a variety of skills and perspectives to shape our unique approach to fashion and customer experience.

Purpose of the Role

As an Assistant Store Manager at Burberry, you will play a pivotal role supporting the Store Manager in driving category performance, leading and motivating your sales team to achieve ambitious sales goals and deliver the exceptional Burberry Experience. This position demands a passionate, hands-on leader dedicated to coaching, developing talent, and ensuring every customer interaction reflects our brand’s values and standards.

Key Responsibilities

• Lead, inspire, and develop sales associates by enhancing their selling skills and closing sales consistently to meet or exceed sales KPIs.
• Collaborate with the Store Manager to drive category sales, focusing on sell-through strategies and delivering targeted team training in your assigned category.
• Foster a high-performing, customer-centric team culture that embodies the Burberry Experience across all touchpoints, maintaining a service-oriented atmosphere on the sales floor.
• Manage customer flow efficiently to provide seamless service, ensuring no client is left unattended and setting the pace and standards for excellence.
• Encourage strong teamwork and partnership among sales associates, specialists, stock, and operations teams to optimise store performance.
• Coach your team in real-time and post-transaction to reinforce successes and address development areas, ensuring follow-up actions are consistently executed.
• Support talent development and retention through regular performance reviews, personalised development plans, and recognition of achievements.
• Lead onboarding and integration for new team members, creating supportive pathways for their success within Burberry.
• Model the Burberry Experience by actively engaging with customers and leading by example whenever necessary.
• Partner with Store Manager and Training departments to champion the Burberry Experience training programme, utilising meetings to reinforce key elements through role-play and practical coaching.
• Resolve complex customer concerns effectively, escalating issues to management as needed to maintain brand reputation and customer satisfaction.
• In the absence of store management, be responsible for key operational tasks including authorising post-void transactions, promotional discounts, and employee sales, ensuring compliance with company procedures.
• Promote and drive the digital customer experience using Apple mobile devices and other digital tools to enhance engagement when face-to-face interactions are limited.
• Maintain strong business acumen with an in-depth understanding of company policies, procedures, and operational standards to communicate and implement best practices.
• Create a positive, inclusive, and harmonious work atmosphere fostering collaboration and respect among all store team members.
• Assist with store opening and closing procedures, including securing premises and ensuring the safety of merchandise and point-of-sale systems.
• Carry out other duties as required to support the store’s success and uphold Burberry’s standards.

Skills, Knowledge & Experience Required

• Advanced proficiency with retail POS systems, ensuring accurate transaction handling and reporting.
• Strong conflict resolution skills with the ability to manage difficult customer scenarios, including complaints, returns, repairs, and after-sales service.
• Excellent verbal and written communication skills, able to engage professionally and fluently with clients and team members alike.
• Familiarity with Apple mobile devices and confidence in leveraging digital tools to enhance customer service and internal communications.
• Proven retail management experience of 1-2 years, with a track record of leading and developing successful sales teams.
• Demonstrated leadership qualities including coaching, mentoring, and motivating teams in a fast-paced retail environment.
• Ability to thrive in a results-driven, highly collaborative environment while upholding brand values and delivering a luxury customer experience.

Why Join Burberry?

Working at Burberry means becoming part of a visionary company dedicated to creativity, sustainability, and community. We offer ongoing opportunities for professional growth, fostering leadership development, and innovation in luxury retail. Our inclusive culture embraces diversity and encourages fresh perspectives. If you are passionate about delivering exceptional service and eager to contribute to a prestigious global brand, we encourage you to take the next step in your career with us.

Apply today to join our team and help shape the future of sustainable luxury and exceptional customer experiences at Burberry.