User Experience Designer

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

As a UX Designer, you’ll be at the heart of designing intuitive, elegant, and emotionally resonant experiences for our ecommerce and omni-channel platforms. You'll combine user insight, strategic thinking, and refined visual sensibility to create customer journeys that reflect the prestige of our brand while delivering high-performance outcomes.

You’ll have a broad skill set and being conformable with customer journey mapping, conducting user research/testing, information architecture, product wireframes, interactive prototypes, workshopping and working within a design system-based framework.

RESPONSIBILITIES

• Design user-centric experiences across web, mobile, and emerging platforms with a strong focus on ecommerce performance and brand storytelling.
• Partner with IT Delivery, Content Operations, Trading, Merchandising and Marketing teams to translate business goals into user-friendly interfaces.
• Conduct and analyse user research, testing, and behavioural analytics to identify opportunities for experience enhancement.
• Create wireframes, user flows, journey maps, and prototypes to explore and communicate design solutions.
• Champion UX best practices, accessibility, and luxury-specific interaction models.
• Balance data-informed design with emotional nuance appropriate for a high-end audience.
• Contribute to the ongoing evolution of our design systems and UX standards.

PERSONAL PROFILE

• Portfolio showcasing clean, elegant, conversion-optimised UX design, especially for mobile-first and responsive ecommerce experiences.
• Proficiency in Figma, Sketch, or similar design/prototyping tools.
• Strong understanding of UX research methods, analytics platforms (e.g., GA4, Looker, Hotjar, Contentsquare etc.), and A/B testing.
• A deep sensitivity to visual and interaction aesthetics aligned with luxury brand values.
• Exceptional collaboration and communication skills with cross-functional teams.
• Ability to work autonomously in a fast-paced, detail-obsessed environment.
• A.I. literate, with the ability to utilise it to its full potential in improving efficiency in your design process, ideating or helping generate concepts and prototypes

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.