Social Media Manager

INTRODUCTION:

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. 

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to be a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE:

Burberry is seeking an experienced Social Media Manager to join our Organic Social Media team. You will have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape globally – including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms and deliver results with a drive for testing and learning.
You live and breathe social, with your finger on the pulse of what’s trending to build & engage social communities around those trends. You are naturally curious, always seeking out best practice examples – you create them when they don’t exist. You love to break down barriers with new ways of doing things. You will manage the day-to-day implementation of the channel strategies globally, with a focus on emboldening our defined Social KPIs and delivering game-changing strategies across western and APAC channels. 

KEY RESPONSIBILITIES:

•    Lead the day-to-day implementation of social channel strategies, ensuring best in class execution across platforms.
•    Manage and develop the organic social media team, ensuring alignment with brand and business strategies.
•    Develop and execute social-first campaigns and content that bring Burberry’s brand narrative to life in a culturally relevant way
•    Collaborate with creative teams to design and implement innovative, social-first campaigns that engage our audience.

•    Champion social-first creativity and experimentation, leveraging emerging formats, features and technologies
•    Identify and respond to trends, ensuring Burberry is part of the wider cultural dialogue in an authentic way
•    Track and analyse performance across key KPIs (reach, engagement, growth), delivering actionable insights that continuously optimise campaigns
•    With the team, manage content planning, delivery, execution, ensuring excellence in all aspects.
•    Build strong relationships with social platforms and external agencies, identifying new opportunities and managing collaborations.
•    Work with a broad range of social tools for campaign execution and performance analysis - from listening to content-planning
•    Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity to Burberry
•    Champion Burberry’s brand values across all social activations, working closely with cross-functional teams (social media, digital, PR, VIP and events teams ) to deliver cohesive, impactful strategies.

PERSONAL PROFILE:

•    Proven experience managing global brand social channels at scale
•    Deep understanding of the global social media ecosystem, including Western and APAC platforms
•    Strong creative instinct with the ability to develop original, highly shareable ideas
•    Analytical mindset, confident in turning data into actionable insights 
•    Experience delivering social-first brand campaigns from ideation to execution 
•    Strong stakeholder management and communication skills 
•    Highly organised, with the ability to manage multiple projects in a fast-paced environment
•    Experience in fashion with a love for culture and luxury brand storytelling 
•    Understanding of paid social and integrated marketing is a plus

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.