Social Media Assistant

JOB TITLE: SOCIAL MEDIA ASSISTANT

REPORTS TO: SOCIAL MEDIA MANAGER

LOCATION: HORSEFERRY HOUSE, LONDON

ORGANISATION UNIT: MARKETING & COMMS

PURPOSE

The Social Media Assistant is the foundation of the Social Media team and an

integral member of the wider Channel Innovation team. A strategic thinker with

incredible attention-to-detail, you will have a keen interest and understanding of the

social media landscape - including content ideation and optimisation, publishing

algorithms, building and engaging communities, planning and execution of socially-

led campaigns, social listening and reporting.

You are passionate about social and the way it connects people. You understand the

complexities and nuances because you are an avid user, on the pulse of upcoming

trends and platforms in an emerging space with an inherent understanding of social-

first content. You are naturally curious, always seeking out best practice examples

and a forward-thinking approach.

RESPONSIBILITIES

• Support in the flawless day-to-day execution of our channels.
• The social lead for copy briefing, liaising with global teams to compile briefs -

including central (London) and APAC.

• Owning weekly and monthly reporting across different KPIs including

engagement and listening.

• Decode metrics to provide insights around any specific subject, utilising social

tooling and platform capabilities.

• Contribute creatively by sharing platform-native ideas, suggesting platform

native creators and support on APAC channels.

• Actively contribute to creative conversations around content ideation,

suggesting creators and partners with a finger on the pulse of social trends.

• Confidently communicate your ideas through the building of effective working

relationships with global teams.

• Lead communications with regional social and digital teams, keeping them uo

to date with global marketing plans and interpretting local nuance. Supporting

the wider teams with updates on local social planning.

• Through an understanding of platform nuances, suggest different publishing

levers to optimise performance.

EXPERIENCE

• In-depth knowledge of all western social platforms and native content,

including not limited to: Instagram, TikTok, X, Facebook, Pinterest, Snap,

YouTube.

• An understanding of Asian social networks is essential, including but not

limited to:

WeChat, Weibo, Douyin, Red Book, Line, Kakao.

• An analytical mind with an undersanding of social metrics, and how to

interpret that data into actionable insights and learnings.

• Demonstrate a strong work ethic and willingness to learn; a self-starting

attitude and enthusiasm is a must.

• An exceptional communicator - confident in presenting ideas and social

thinking to different parts of the business and stakeholders.

• Possess a BA/BSc, or similar.

MEASURES OF SUCCESS

• Ensure daily end-to-end planning, executing and reporting on organic social

channels.

• Consistently drive performance through exceptional publishing execution.
• Build and maintain strong relationships cross-team relationships with a focus

on central function and APAC.

• Own, update and present the collaborator bank on a regular basis, a bible of

brand-aligned social collaborators.

• Maximise KPls through actionable insights and presentations to stakeholders

Application closing date: 19th August 11.59pm. Interviews will be booked in to start from week commencing 20th August. ​