Social Art Director, Beauty

Department: Beauty

City: London

Location: GB

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

We are looking for a Social Art Director, Beauty to lead the creative development of social first content across Burberry Beauty channels. This is a senior creative role for someone deeply embedded in the global beauty landscape, with an exceptional eye for craft, culture, and platform native storytelling.

You will shape and evolve Burberry Beauty’s social visual language, ensuring it is elevated, distinctive, and culturally relevant, while staying true to the house’s creative direction. Working closely with social, marketing, product, and production teams, you will translate beauty strategy into compelling content that drives engagement, desirability, and brand relevance.

KEY RESPONSIBILITIES

Lead the creative direction of social first beauty content across platforms
Bring a strong point of view on beauty trends, aesthetics, and storytelling formats
Concept and execute innovative, platform native ideas, from tutorials and creator led content to product storytelling and visual experimentation
Act as Art Director on set for beauty shoots, ensuring excellence in lighting, texture, colour, and product representation
Capture iPhone self shot content where required, with strong understanding of TikTok and short form video language
Develop and evolve Burberry Beauty’s social visual identity, ensuring consistency with wider brand campaigns
Collaborate with Beauty Art Directors and Design teams to extend campaign and launch creative into social
Manage creative relationships with agencies, creators, photographers, stylists, and collaborators
Translate briefs into compelling visual narratives using mood boards, references, and treatments
Ensure content is optimized for platform formats, pacing, and storytelling
Manage multiple streams of work, providing visibility on timelines, progress, and risks
Use performance insights to inform and evolve creative output
Mentor and guide junior creatives where appropriate

PERSON PROFILE

Proven experience as an Art Director, with a strong focus on beauty, luxury experience preferred
Deep understanding of the global beauty industry, creators, competitors, and cultural movements
A standout portfolio showcasing beauty led social content across image and video
Strong expertise in art directing beauty shoots with exceptional attention to skin, texture, and detail
In depth knowledge of social platforms and content performance
Experience working with beauty creators and influencers
Ability to translate brand strategy into culturally relevant visual storytelling
Excellent communication and presentation skills, confident working with senior stakeholders
Strong organisational skills in a fast paced, multi project environment
Proficiency in Figma, Adobe Creative Suite, and video editing tools
Degree in a creative discipline or equivalent experience