Senior Social Media Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Burberry is looking for an experienced Senior Social Media Manager to join the Marketing team. You will be a pivotal leader of the wider Social Media team with proven track record of exceptional knowledge and understanding of the Social Media landscape – including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, collaboration, understanding of the latest technologies impacting key global platforms to deliver proven results. You will manage the day-to-day implementation of our channel strategies, with a focus on emboldening our defined Social KPIs.

RESPONSIBILITIES

• Lead day-to-day social platform management, working collaboratively to deliver best-in-class strategies; manage and develop the organic social team, build strong matrix team relationships, and support the Social Media Director on brand and business social strategy and implementation.
• Oversee all elements of briefing, ensuring content is fit for purpose and aligned to channel requirements driving a flawless execution to deliver broader team and functional goals.
• Partner closely with the Senior PM to ensure timely project delivery while nurturing and leading the relationship with the brand creative team alongside the Social AD to develop big, cut-through ideas for innovative social-first campaigns.
• Alongside the team, build world-class, insight-led social campaigns that drive reach and engagement, support reporting and KPI effectiveness, and oversee content planning, delivery, execution, and community engagement to ensure best practices and flawless execution.
• Drive and support APAC teams in executing global/regional strategies and content localisation.
• Work with a broad range of social tools to deliver and analyse campaigns, while building deep relationships with social platforms to identify new opportunities and develop innovative activations ahead of competitors.
• Work closely and collaboratively across the social media and wider marketing teams, including Digital teams, VIP, PR, events and content teams to champion social-first ideas and execute activations, events and strategies.
• Manage our external agency relationships, ensuring they are fit for purpose, reviewed regularly and renewals or transitions are timely executed without disrupting business needs.
• Insatiable appetite to hit targets by monitoring performance, recommending improvements, and finding new ways to engage customers and drive awareness, conversation, and affinity to Burberry.
• Track spend against social budgets, working with Production to ensure projects are in line with forecasts.

PERSONAL PROFILE

• Extensive experience growing and managing social brand channels at scale with expert knowledge of all Western & Eastern social media platforms.
• A strategic and analytical thinker who interprets data into actionable insights, combined with a creative thinker who generates original, highly shareable social ideas and an innate understanding of Social First content.
• Understanding of the Paid Social Media landscape, strong work ethic, willingness to learn, and enthusiasm.
• Highly organised, managing multiple campaigns/projects, with natural communication skills to confidently create and present social campaigns and manage key stakeholders.
• Ability to interpret, prioritise, and deliver actions with sharp attention to detail, working under pressure in fast-paced environments, with experience in fashion and culture and degree-level education.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING & VISUAL MERCHANDISING || DIGITAL MARKETING || n/a ||