Senior Manager, Retail Excellence

Department: RETAIL OFFLINE

City: London

Location: GB

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

This role is dedicated to building a powerful culture of Burberry training that upskills, inspires, and elevates our store teams. You will champion the adoption of essential learning mindsets, embed our selling ceremony, and drive flawless in‑store execution to strengthen team capability, engagement, and performance. Central to this role is developing, coaching, and motivating our regional Field Trainers to deliver commercial impact and enhance the client experience. You will create high‑quality, compelling, and regionally tailored collection training aligned with business and buying strategies, while bringing strong fashion culture expertise, styling talent, and deep competitive awareness to shape confident, fashion‑forward teams.

RESPONSIBILITIES

People management and development

Set clear objectives, plan and measure deliverables to achieve the commercial target
Responsible for the management and development of regional field trainers
Inspire and drive engagement of the Retail Training community by role modelling and apply a mentoring and coaching approach
Partner with the Regional Training teams to develop in-store training programs
Animate and develop 101 stylists to further embed brand values and drive performance at the store level.

Product expertise and people development

Ensure the coherence of the Collections training delivered to stores: meaningful client engagement, story tell, product expertise and styling approach to inspire our teams and execution is store.
Partner with Central Commercial in implementing, developing, and assessing existing and new programs.
Demonstrate consistent leadership and assertive communication, having the ability to understand market constraints and challenges and tailor the approach of our programs.
Ensure the right level of skills and commitment on coaching and developing, giving support to our Retail Learning community as well the store teams.
Collaborate with the Global Retail Excellence Team and Regional Training Managers in ensuring Global training programmes are landed effectively, and provide input on Regional needs
Partner with the EMEIA merchandising team to drive and deliver appropriate product training focused on driving key categories
Regular visits and presence in stores with the purpose of observing, assessing, supporting and elevating team skills/performance and the impact of training programs.
Partner with HR and Retail director to build managerial leadership and coaching training and skills Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

PERSONAL PROFILE

At least 8 years in retail training.
Experience in retail sales from fashion and luxury brands
People driven, ability to transmit passion and knowledge.
Capacity to deliver feedback at any level in the organisation.
Presence on the field (60% of the time), focus on ff stores
Action oriented with a drive for results.
Capacity to facilitate and lead training sessions
Ability to work in a fast paced and changing environment with moving priorities.
Respecting teamwork.
Strong interpersonal skills to interact with diverse people and organisations.
Agility, flexibility and creativity.
Knowledge of microsoft word, excel and power point for the purpose of producing training materials and presentations

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.