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Senior Analyst

Department:  Digital
City:  London
Location:  GB

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

Burberry is making a major investment in expanding our data and analytics capability. Over the last few years, we’ve created a global omni-channel single-customer view, built an outstanding analytics platform and developed a small but highly effective digital analytics and data science team. We’ve built a great capability in the digital part of our business and we’re now ready to build on these foundations to make a quantum leap forward in the sophistication and breadth of data-inspired decision-making across the whole of Burberry. The fashion industry hasn’t historically been at the forefront of data and analytics innovation but, at Burberry, we aim to change this…

 

You’ll be joining a rapidly growing team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy. You’ll join us at the start of the next stage on our journey, so you’ll have the opportunity to influence our plans as well as deliver them. You’ll be implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back. You’ll have a rare opportunity to apply analytics and data science in a creatively-driven business – combining art and science to create beautiful things. You’ll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. You’ll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious, ambitious and driven. You’ll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. You’ll be part of a team that is passionate about, and invests heavily in, training and development. And finally, you’ll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.
 
Does that sound exciting? If so, we’re recruiting a large number of roles and this is one of them …
 
We are recruiting a Senior Analyst to join our expanding team. 

RESPONSIBILITIES

  • Mission Specialist: You will set a high bar and/or elevate the analytical approach used in support of stakeholder delivery. You will use your experience, technical competencies to partner with other analysts and data teams;
  • (Applied) Statistical Expert: You will be an expert in the application of statistical techniques, you will challenge existing methodology and/or evolve projects by establishing and embedding more advanced statistical and analytical techniques;
  • Stakeholder Management: You’ll proactively spend time with key stakeholders to understand their needs and the application of insight within their teams;
  • Insight Delivery: You’ll be directly responsible for extracting, manipulating, analysing and, crucially, interpreting our data to support your stakeholders, allowing them to make decisions from a position of knowledge;
  • Rapid Insight: You’ll be responsible for supporting fast-paced project development covering prototyping, capability building and rapid project development. You will be expected to become an expert in our chosen tools and languages in order to meet these responsibilities;
  • Upskilling and Adoption: As an experienced analyst and with a high level of analytical expertise you will be expected to ensure robust handover (upskilling) as necessary within the team to ensure ongoing stability and success once reaching the appropriate milestones; 
  • Self-Development: You’ll be responsible for staying up to date with industry trends and developments across e-commerce, marketing & digital as well as ongoing development of your already strong technical skills.

PERSONAL PROFILE

  • Influencing Skills: You’ll have the ability to influence, engage with, and respond to stakeholders with credibility and impact
  • Creativity: You’ll be an ideas person - you will be a creative thinker, have a hunger for novelty and newness with a keen interest in emerging technologies and analytical techniques – alongside the ability and grit required to turn good ideas into reality
  • Collaboration Skills: You’re able to work collaboratively with others – understanding, respecting and leveraging different perspectives, skills and objectives to make the whole greater than the sum of its parts
  • Task Management: You’ll be able to prioritise and communicate to stakeholders what you’re delivering and when, reliably and independently
  • Self-Motivation: You will be driven to learn about and understand the business and, within your area of influence, the impact your work could have to its continued success
  • Value Focus: You’re relentlessly focussed on value delivery and, taking an evidence-led approach, will always focus on the commercial value that your work can deliver
  • Communication: You’ll invest in making sure that the work you do can be leveraged by as wide a set of stakeholders as possible and will proactively create and seek opportunities to share your work as widely as possible
  • Curiosity and Empathy: You love to learn and this curiosity will lead you to a deep understanding of and empathy for your stakeholders and their business objectives, needs and constraints
     

Required experience and education:

  • You’ll have a bachelor’s degree or above in a mathematical, statistical, scientific or engineering discipline;
  • You’ll have strong technical skills. In particular, you must have good hands-on programming experience in SQL or Python. Hands-on experience in the Adobe or Google Analytics suites would be highly valued, as would experience in using Databricks, Dataiku, BigQuery, Looker, Firebase and ContentSquare.
  • You’ll have strong analytical experience – hands-on experience in some/most of the following areas: forecasting, media mix modelling/optimisation, attribution modelling, personalisation algorithms, customer clustering/segmentation, customer journey analytics, voice of customer, propensity scoring, testing & uplift/incrementality
  • You’ll have experience in establishing analytics as a capability with reusable processes and techniques – delivering data products as well as insights and learnings
  • In order to be successful, you must be experienced across a range of areas covering ecommerce and retail, marketing performance, merchandising and trade optimisation and social analytics
  • You’ll have a good working knowledge of web, digital and emerging technologies – including media and ad tech platforms from the major players (including, ideally, China). 
  • You’ll have experience across multiple digital channels including, ideally, Asian channels like WeChat, T-Mall, Line and Kakao as well as platforms like Instagram, Facebook, Google, TikTok, etc.
  • You’ll have very strong communication and written skills that combines a keen eye for detail with the ability to tell the bigger story.
     

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: United Kingdom || Not Applicable || London || Digital || Digital Commerce || n/a ||


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