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Paid Social Media Assistant

Department:  Marketing and Communications
City:  London
Location:  GB

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

 

The Paid Social Media Assistant is globally responsible for the day-to-day operation of campaign execution across Social Media channels. You will be the key support role to the Paid Social Manager in maintaining Burberry’s luxury Digital leadership position, maximising Paid Social strategies to elevate the brand, inspire our fans and develop incremental commercial opportunities. 

 

The successful candidate will have exposure to global media agency partners and Burberry media, marketing and creative teams. You should be an organised and confident communicator that embraces a fast-paced work environment. You’re an analytical thinker who understands how to leverage data to provide actionable insights to ensure the flawless execution of global paid social activations.

RESPONSIBILITIES

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  • Responsible for day-to-day communications with the external agency teams, including briefing plans, assets, reporting and direction across all Paid Social campaigns
  • Work closely with the Social Media Project Co-ordinator and Burberry Creative Media team; briefing content and copy requirements and presenting creative learnings
  • Lead Paid Social audience analysis, campaign reporting and internal processes to share performance to wider teams within the department
  • Maintain the content calendar, collaborating with the Burberry internal Social team and Marketing teams to align campaign timings and develop best in class paid social amplification plans
  • Be the day-to-day contact for all local media teams at Burberry, leading the campaign flighting, reviews and delivery to meet stakeholder requirements from a budgetary, content, copy and timings point of view
  • Coordinate with wider Burberry media channel stakeholders to ensure integrated messaging, audience targeting and marketing approach
  • Own the testing roadmap for continuous audience, creative and media efficiency improvements
  • Be responsible for monthly invoicing and spend tracking and support the Paid Social Media Manager with budget management and spend allocation
  • Conduct research on latest social media trends and analyse competitor activity, evaluating new opportunities for Burberry 

PERSONAL PROFILE

 

  • Paid social media planning and buying experience either in house or at media agency
  • Usage of social media channels (Instagram, Facebook, Twitter, YouTube, Snapchat and TikTok) and first-hand advertising implementation across platforms
  • Analytical thinker and ability to turn numbers and data into actionable insights
  • Ability to build relationships with global stakeholders and communicate effectively
  • Experience working with web analytics platforms (GA360)
  • Digital strategy experience – Bought, Owned, Earned
  • Understanding of APAC social media platforms
  • Degree educated
  • Interest in Fashion industry

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: United Kingdom || Not Applicable || London || Marketing and Communications || Media Planning & Buying || n/a ||


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