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Digital Marketing Manager

Department:  Marketing and Communications
City:  London
Location:  GB
INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

The Digital Marketing Manager will sit within the Digital Projects team, which is responsible for the creation and incubation of special digital initiatives that don’t sit firmly within a single channel. The team harnesses the latest in consumer and technology trends to create compelling digital customer experiences.

RESPONSIBILITIES

The Digital Marketing Manager will work very closely with the Senior Marketing Manager and will have the following key responsibilities:

Champion of Technology and Behavioural trends: being a champion of the latest and greatest activities across the industry. Being a source of knowledge when it comes to big technology trends and consumer behaviour – having a real passion for new ways to tell compelling stories.

Strategy Setting: They will work with the Senior Marketing Manager to help set the team’s strategic priorities. They will need to have a good understanding of the business and customer and have the vision to create future-looking plans that bring our brand closer to our customer.

Campaign Management: They will play an integral part in bringing the Digital Projects strategy to life from ideation through to execution. They will be directly responsible for managing the delivery of key projects, including everything from briefing, stakeholder management and delivery.  

Cross functional collaboration:  They will be responsible for bringing together teams across multiple disciplines to bring the plans to life.  This will require building close relationships with existing team members, the wider marketing and creative teams and other key internal partners like Merchandising and Brand Experience

Reporting & Insights: Driving campaign reporting and analysis - synthesising key insights, reporting performance and make recommendations back to the business  

Knowledge sharing: Sharing key insights and trends on a regular basis with the immediate and wider teams

PERSONAL PROFILE

A successful candidate will:

Be an idea person: they will be a keen creative thinker and be enthusiastic about technology

Have strong campaign/project management skills – being able to work with and coordinate multiple teams and disciplines in order to successfully implement strategic priorities

Have a hunger for innovation and newness

Have strong communication and inter-personal skills

Be versed in data analysis and campaign measurement

Be diligent and detail-orientated with strong writing and oral storytelling skills. They will strive to deliver luxury digital customer journeys to the highest standard.

Have a positive attitude and be resilient in an environment of change and transition.

 

Required experience and education:

Bachelor’s degree educated or above

Experience in working in a Digital marketing team (internal or agency) as a Manager or equivalent

Experience in managing projects from brief to execution

Exceptional understanding of web, digital and emerging technologies

Experience across multiple digital channels

Experience with web analytics tools and data driven insights

Experience of fashion and the fashion industry would be ideal

Knowledge of luxury in a digital environment, how users interact with content and an understanding of how consumers behave in a digital commerce environment.

Strong communication and written skills, a keen eye for detail and articulate


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