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SEO Specialist

Department:  DIGITAL
City:  London
Location:  GB


At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


We are seeking an SEO Coordinator who will strive to increase the search engine rankings of our multi-regional, multi-lingual brand and commerce website. Targeting 11 languages across 46 countries, the role involves optimisation for major search engines including Google, Baidu, Naver, Yandex & Bing/Yahoo


  • Carry out global/regional keyword research. 
  • Produce quarterly /monthly/ weekly reports on SEO performance. 
  • Regularly collaborate with other departments to support campaign plans. 
  • Support the SEO Manager with technical on-site audits. 
  • Work with the development team to ensure SEO best practices are properly implemented. 
  • Auditing and optimising the website content to improve performance. 
  • Supporting and developing content calendars. 
  • Monitoring search algorithm updates. 
  • Keeping technical skills and knowledge up to date. 
  • Support and curate the yearly SEO roadmap strategy.  
  • Competitive analysis of other companies within the industry. 
  • Working with regional store and CMS content teams to manage local business listings. 


  • Two to three years of experience in successfully developing and executing SEO campaigns. 
  • A good level of knowledge on how search algorithms work.  
  • Experience with SEO tools such as SEMRush and GSC. 
  • Excellent written and verbal communication skills. 
  • Comfortable analyzing high volumes of data on a weekly basis. 
  • Working knowledge of HTML, CSS, and JavaScript development and constraints 
  •  A good understanding of technical SEO. 
  • Work on Baidu and Naver would be desirable. 


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.


Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||

Job Segment: Web Design, SEO, Developer, Creative, Marketing, Technology

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