Editorial Copywriter (Social)

Department: MARKETING

City: London

Location: GB

Introduction

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Job Purpose

We are hiring an Editorial Copywriter to help shape and elevate Burberry's voice across our global digital and customer touchpoints. Sitting within the Editorial team, you will create compelling long and short-form content across social media, email, Burberry.com and brand experiences, ensuring consistency, creativity and impact across every channel.

Working closely with teams across the business, you will play a key role in bringing campaigns, product stories and cultural moments to life through engaging and distinctive copy. This is an exciting opportunity for a talented storyteller who understands the intersection of luxury, culture and digital communication.

Responsibilities

Create engaging and on-brand copy across social media, email, Burberry.com, events and additional customer-facing channels.
Act as a key connection between the Social and Editorial teams, ensuring a consistent and distinctive brand voice.
Develop long and short-form content that supports campaigns, product launches, cultural moments and commercial initiatives.
Partner with colleagues across Marketing, Design, Digital Commerce, Events, Retail and Communications to deliver high-quality content.
Present creative ideas and written concepts to stakeholders, incorporating feedback to refine and strengthen final output.
Contribute to the evolution of Burberry's editorial and social voice, ensuring content remains relevant, engaging and aligned with brand strategy.

Personal Profile

Experience in brand copywriting, with exposure to social media content creation considered an advantage.
Strong writing, editing and storytelling skills, with the ability to adapt tone across multiple formats and channels.
Excellent organisational skills and the ability to manage multiple priorities while working to deadlines.
A strong understanding of fashion, luxury, culture and the digital landscape.
Experience collaborating with cross-functional teams to deliver cohesive and impactful customer communications.
A creative and curious mindset, with confidence contributing ideas and developing engaging content.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.