Ecom Art Director

INTRODUCTION 

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Burberry is looking for an experienced Ecommerce Art Director to join the Marketing & Comms team. Within this position you will develop and oversee Burberry’s E-Commerce & .com imagery execution within the in-house Photostudio. You will be responsible that the visual aesthetics drive the brand and achieve commercial impact across all E-Commerce assets.

RESPONSIBILITIES

• Oversee, lead and inspire the art direction within the Burberry E-Commerce Photostudio for .com usage as well as supporting other Digital projects from time to time.

• Work across fashion model, stills and video shoots.

• Lead on end-to-end visual management, from concept to final image delivery.

• Lead testing initiatives to continuously evolve the image proposition for .com according to customer and business needs.

• Clearly articulate visual direction and ideas to relevant stakeholders.

• Collaborate closely with production & post-production to ensure timely delivery of assets to site

• Develop & implement style guides for fashion model and still life categories.

• Develop and maintain relationships with photographers, styling and freelance art directors.

• Develop the E-Commerce image strategy to ensure we deliver visual content to the highest standard, aligned to wider creative direction.

• Research, conceptualise and execute assigned brand initiatives.

• Provide leadership, inspiration, guidance, support and direction for the digital Photostudio team.

• Manage multiple projects & live photography sets

• Stay updated on competitor activities, and emerging talents to continually innovate and elevate our content offerings and incorporate them into our brand's visual language.

• Developing and maintaining a consistent brand image across all visual touchpoints, reflecting the brand's strong visual identity.

PERSONAL PROFILE

• Proven creative experience working in luxury fashion production and/or design environments.

• A depth of experience in Art Direction within luxury E-Commerce

• Extensive experience working for a global brand, understanding of different market needs.

• Strong relationships with photographers/stylists/hair and make up artists etc.

• Excellent verbal, visual and written communication skills.

• Highly proficient in design, typography, retouching, video and motion a plus, using Adobe Creative Suite.

• Detail orientated and well organized with the ability to multitask and meet tight deadlines.

• Positive and collaborative attitude, with own team, wider organisation and external collaborators.

• A deep passion for branding, content & creative storytelling.

• Strong artistic and creative abilities, with a keen eye for design and typography.• Knowledge of current fashion trends and an understanding of how to translate them into brand visuals.

• Strong creative POV with an understanding of business objectives. ​

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.