Digital Merchandising Planning Manager

Department:  Digital
City:  London
Location:  GB


Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.



The Digital Planning Manager position will drive all planning and forecasting activities for Burberry’s Digital planning function.


They will be responsible for:

    • Feeding into the delivery of Central Collection Open to Buy guidance and validation of Regional submissions of Collection Open to Buy in line with digital ambition plans.
    • Collaborating with Merchants during market to ensure clear sales objectives are set. Working in market to roll up global and regional sales / procurement, highlighting risks and opportunities vs regional OTBs and digital ambition targets
    • Delivering insightful commercial analysis in order to drive the business’ sales and sell through. Particular focus on stock availability across regions.



Digital Ambition:

  • With support from Digital Commerce Manager, work on planning process driving towards achieving digital stretch plans for the coming years.
  • Working with central planning function to ensure digital objectives are worked into central OTB guidance. Understanding digital sales mix, AUR and margin impact to overall business.
  • Working with regional planners during regional OTB process, making sure alignment across teams. Highlighting risks and opportunities.
  • Partnering with Merchants to develop robust plans across key recruitment categories – ensuring both global and regional teams understand digital requirements when developing global assortments
  • Partnering with Digital Finance teams to ensure alignment across planning and finance.



  • Monitoring style and SKU level stock availability across all regions. Ensuring key styles are protected all year round.
  • Closely monitor key carry forward and replenishment options stock, commitment and weeks cover. Actively working with regional and central partners to ensure digital sales are protected.
  • Developing robust reporting suite flagging risks and opportunities.


Market (partnering with Merchants):

  • Produce insightful, action orientated hindsights each season – presenting findings to central and regional teams in order to educate and inspire teams about digital performance.
  • Develop robust targets which align to digital ambition. Making sure key recruitment categories are protected. Supporting with global roll ups, reporting on risk/opportunities vs regional OTBs


  • Demonstrated experience in a global planning role in a commercial and luxury environment
  • Demonstrated experience across global Open to Buy process, collection Open to Buy guidance & collection development and margin planning
  • Customer-oriented approach to problem solving
  • Well-developed communication skills, with the ability to build positive working relationships with cross-functional teams
  • Exceptional attention to detail and analytical skills
  • Experience with SAP would be advantageous


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || Digital || Digital Commerce || n/a ||

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