Digital Merchandiser

Department: DIGITAL

City: London

Location: GB

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

We are seeking a Digital Merchandiser to join our dynamic and fast‑moving digital organisation. An analytical thinker, a commercial mind, and a curator of digital product journeys. This is a 360‑degree role that sits at the intersection of buying, merchandising, and on‑site execution, shaping how our collections come to life on Burberry.com.

As Digital Merchandiser, you will be the category owner for your product universe, driving strategy, shaping assortment, and elevating the customer journey across our global digital flagship. You will partner closely with regional and central teams to influence the seasonal buy, define depth and assortment for digital, and ensure that our online experience reflects both commercial opportunity and the Burberry aesthetic.

This role plays a critical part in executing commercial plans and delivering a cohesive, elevated experience across every digital touchpoint.

RESPONSIBILITIES

Buying, Merchandising & Trading

Analyse performance pre‑market and in‑season to shape the buy, partnering with regional merchandising teams to define locally relevant assortments and seasonal depth.
Collaborate with central merchandising to develop digital‑first product strategies and secure commercially strong assortments for Burberry.com.
Partner with regional merchandising & planning to ensure product availability, timing and inventory health, reacting to trends with innovative trading ideas.
Leverage internal reporting systems to identify opportunities and drive growth, providing weekly, monthly and seasonal trade insights.
Execute product roll‑out strategies for key corporate initiatives, working alongside styling and cross‑functional partners.
Collaborate with Digital Marketing, SEO, UX and CRM to align product priorities across email, search and the broader digital ecosystem.

Site Merchandising & Operations

Lead seasonal site merchandising preparation, ensuring a balance of art and commerce across product listing pages, landing pages and the homepage.
Work with content, creative, and design teams to deliver cohesive visual journeys that reflect campaign intent and brand identity.
Partner with Digital Operations & Planning to ensure stock, content, and readiness ahead of seasonal launches.
Support Digital Product and IT teams on tools, capabilities and upcoming digital solutions.

Management

Lead and develop team members through clear delegation, prioritisation and coaching, building the skills required for excellence in a fast‑paced environment.
Strengthen team retention and motivation, nurturing talent and ensuring the digital business remains resilient and future‑ready.
Build strong, collaborative networks across regional, central and digital teams.

PERSONAL PROFILE

3–5 years’ direct experience in digital merchandising or a related field
Experience with CMS, PIM and merchandising platforms
Exceptional attention to detail and accuracy
Strong analytical and numerical skills
Advanced Excel proficiency
Excellent communication skills and a collaborative mindset

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.