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Senior Regional Manager

City:  Guangzhou
Location:  CN


At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.   

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. 



  • Monitor and analyze daily sales performance to improve the business results and maximize profitability.
  • Motivate teams to achieve sales target, and other KPIs.
  • Understand and analyze local market competitors, market trend and general situation which impact business over short and long term.
  • Identify talent in the team, prepare and implement development plan and succession plans.
  • Lead stores to reach sales target and other KPIs
  • Liaise with partners on new store opening, renovation, relocation, and pop-up projects
  • Ensure the high standard of customer service stand to ensure excellent client experience


  • Bachelor degree;
  • Previous experience in fashion or luxury brands; managing multiple stores with multiple manager level direct reports.
  • Professional, proactive, open to listening to different points of view to reach consensus and agreement.
  • Fluent in oral & written English, and Mandarin.
  • Strong sense of responsibility, self-motivation and positive working attitude, attentive to details.
  • Some domestic travel is required.
  • Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the retail team


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.


Posting Notes: China Mainland || Not Applicable || Guangzhou || RETAIL OFFLINE || CHINA - RETAIL MANAGEMENT || n/a ||

Job Segment: Regional Manager, Manager, Management

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