Visual Merchandiser
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
RESPONSIBILITIES
- Deliver Burberry’s global visual merchandising standards consistently across the store, adapting direction to local context while protecting brand integrity.
- Style product stories that elevate customer experience, drive engagement and support commercial performance.
- Maintain visual excellence across all areas of the store, ensuring displays are fresh, impactful and meticulously executed.
- Partner with store teams to embed visual guidelines and support day‑to‑day execution on the shop floor.
- Support seasonal launches, floor moves and window updates in line with brand calendars and priorities.
- Observe customer behaviour and sales trends to inform visual decisions and continuous improvement.
PERSONAL PROFILE
- Experience in visual merchandising within a luxury, premium or fashion‑led retail environment.
- A strong eye for detail, styling and spatial awareness, with a clear understanding of brand storytelling.
- Commercially minded, with the ability to balance creativity and performance.
- Collaborative and confident working with store leadership and wider retail teams.
- Organised and adaptable, able to manage priorities in a fast‑paced trading environment.
- Passionate about Burberry, craft and delivering elevated customer experiences.
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Retail Sales, Merchandising, Retail