Senior Retail Trainer - North

Department:  Customer Resources
City:  Beijing
Location:  CN

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


To act as a brand ambassador by cultivating relationships with new and existing Very Important Clients (VIC), demonstrating excellence in  selling, service, styling and wardrobing skills.  They should work closely with all store teams and Burberry Private Clients around the world to drive sales and productivity in your store.

Min Salary : $19.00/hour

Max Salary: $25.00/hour



  • Working ‘by appointment’ to provide a personal service and maintain close relationships with all VICs and VVICs (in-store or off-site)
  • Proactively clientele and recruit new VICs to build a client book, either in partnership with sales associates thereby assisting the growth of their VIC business or in partnership with Store Manager and Burberry Private Clients Manager to attract new VICs through local networking (hotels and local businesses)



  • Drive and deliver personal sales and KPI targets by cultivating client relationships
  • Execute all sales initiatives driven by the Burberry Private Clients Managers
  • Maintain ‘Service and Standards’ at all times by adhering to all policies and ensuring delivery of the ‘Burberry Experience’ to the highest standard
  • Provide a luxury experience, demonstrating expertise in styling and wardrobing for all occasions
  • Support and lead by example at in-store events in order to cultivate relationships and drive sales
  • Be proactive in generating and executing group appointments
  • Be efficient in follow-up and all after-sales services with customers



  • Develop internal relationships to drive client development in store by partnering with other sales associates across all departments
  • Share client feedback and sales opportunities with line managers and Burberry Private Clients Manager
  • Share best practices and knowledge with the Burberry Private Clients global team
  • Partner with Burberry Private Clients manager to generate new business
  • Experience in selling to VVICs.
  • Proven track record of delivering sales and exceeding targets.
  • Luxury experience/background preferable.
  • Existing client book preferable.
  • Language skills appropriate to the country and clients.

Job Segment: Brand Ambassador, Retail, Marketing