Store Manager - Amsterdam De Bijenkorf

Department: RETAIL OFFLINE

City: Amsterdam

Location: NL

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The team at Burberry Amsterdam De Bijenkorf is looking for a Store Manager to lead with presence, precision and care—setting the standard for the store and inspiring the team to meet it. You will shape an exceptional employee experience, building a culture where people feel supported, developed and proud of the brand they represent. You will also elevate the customer experience through meaningful relationships and service that is personal, consistent and distinctly Burberry. With strong operational and commercial execution, you will drive performance, productivity and sustainable growth.

RESPONSIBILITIES

Lead from the shop floor as a Burberry ambassador, role-modelling service excellence and coaching the team to deliver consistently elevated customer experiences.
Embed customer-first behaviours and build a clienteling culture, developing long-term relationships that deepen loyalty and strengthen brand connection.
Recruit, develop and retain a high-performing team through inclusive leadership, succession planning and a learning culture connected to the Burberry brand.
Champion product knowledge and commercial insight across the team, using sales performance and stock awareness to optimise opportunities in-store.Maintain a strong understanding of the local market—customers, competitors and talent—translating insight into actions that improve store performance and productivity.
Drive operational excellence and compliance across the store, including corporate standards, policies and health & safety readiness

PERSONAL PROFILE

Proven experience leading a store or multi-team retail environment, with a customer-led mindset and strong commercial judgement.
A people-centred leader who builds trust, engagement and accountability through clear expectations and supportive coaching.
Confident in developing clienteling behaviours and relationship-building capability across a team.
Commercially curious and data-aware, able to spot opportunities and convert them into results through strong execution.
Highly organised with strong operational discipline, able to maintain premium standards across service, environment and compliance.
Passionate about product, craft and brand storytelling, with a natural ability to represent Burberry with pride and warmth.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.