Burberry officially launched in China in 2010. We now have over 65 stores and more than 1,000 employees in the country.  In a country where many luxury brands operate through franchises, we have the advantage of offering a truly brand-led customer experience in our own stores.

Our China headquarters

Our China headquarters is in Wheelock Square, Shanghai. The team here is proud to be changing perceptions and inspiring customers with an infusion of newness, excitement and fashion-forward products. With our digitally pioneering approach, we’re also continually integrating omnichannel shopping experiences with exclusive products available for purchase via WeChat.
Regular town hall and team meetings have created a positive culture and morale, with everyone working together to inspire and develop each other to fulfil their potential.

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Our flagship store in Shanghai

Located in the Kerry Centre, our Shanghai flagship opened in January 2014. Featuring 21,000 square feet of space over three floors, the store highlights our heritage and British attitude, while offering a rich digital experience that stands out from other fashion brands in China.

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Search jobs in China


We are unique, we are innovative. We are the future of fashionable luxury. Together we make Burberry.