Senior Manager, Marketing & Communications, Japan

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

We are seeking a dynamic and strategic Senior Manager – Marketing & Communications to lead our Japan marketing efforts. This role will be instrumental in elevating Burberry’s brand presence across Japan, driving integrated communications strategies, and fostering meaningful connections with media, influencers, and consumers.

As a key member of the Japan leadership team, you will oversee a talented team of three, including a PR Manager and Marketing Manager, and collaborate closely with regional and global stakeholders to deliver impactful campaigns and experiences.

RESPONSIBILITIES

• Strategic Leadership and Market Insight
  • Develop and execute the Japan marketing and communications strategy aligned with global brand direction and regional objectives.
  • Analyse market trends and best practices in the Japan market and explore ways to connect them with the brand.
  • Initiate plans that reflect the characteristics, passion points and behaviour of the brand’s existing customers as well as potential customers in the Region.
  • Represent Marketing & Communications on the Japan leadership team, contributing to cross-functional business decisions.

• Communications & PR

• • Lead all press and media relations, ensuring consistent and positive brand coverage.
  • Manage crisis communications and press inquiries with discretion and professionalism.
  • Cultivate strong relationships with key editors, journalists, and media outlets.

• Events & Experiences

• • Oversee the planning and execution of brand events, product launches, and VIP activations.
  • Ensure events reflect Burberry’s brand values and deliver exceptional guest experiences.
  • Influencer & Celebrity Engagement
  • Identify and collaborate with relevant influencers, tastemakers, and celebrities to amplify brand storytelling.
  • Manage partnerships and ensure alignment with brand image and campaign goals.

• Media Advertising

• • Align media plans and execution in partnership with HQ and Asia counterparts.
  • Align media budget allocation and execution based on global calendar and local initiatives.

• Team Leadership

• • Inspire and guide a high-performing team, fostering a culture of creativity, accountability, and excellence.
  • Provide mentorship and development opportunities for direct reports.

• Cross-Functional Collaboration

• • Work closely with Retail, Merchandising, Digital, and CRM teams to ensure cohesive brand messaging and customer engagement.
  • Liaise with global and regional Marketing & Communications teams to localize campaigns effectively.

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

• Minimum 10 years of experience in marketing and communications, ideally within the luxury fashion or lifestyle industry.
• Proven expertise in press management, event delivery, and influencer engagement.
• Strong leadership skills with experience managing and developing teams.
• Excellent communication skills in English; Japanese language proficiency is a strong advantage.
• Deep understanding of the Japanese media landscape and luxury consumer behavior.
• Strategic thinker with hands-on execution capability and a collaborative mindset.

OUR PURPOSE & VALUES

At Burberry we believe that how we live our values and contribute to our culture is equally as important to what we achieve. Our four values (Creatively Driven, Open and Caring, Proud of our Heritage & Forward Thinking) encapsulate the culture we foster and describe who we are at our best.

Is it our expectation that all colleagues, regardless of function, geography or level, embrace and role model our values.  Burberry leader pride themselves in -

• Inspiring passion and role modelling creative thinking
• Investing time and taking accountability to attract, develop and retain talent 
• Fostering an inclusive culture where all colleagues can thrive
• Creating space for innovation, challenging status quo, making bold choices for the future
• Acting in the best interest of our brand, the environment and our communities

To learn more about our purpose, values and how we lead please visit: https://www.burberryplc.com/company/our-purpose-and-values

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Japan || Not Applicable || Tokyo || MARKETING & VISUAL MERCHANDISING || GENERAL MARKETING || n/a ||