Senior Visual Merchandiser

Department:  Visual Merchandising
City:  Shanghai
Location:  CN

INTRODUCTION

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

JOB PURPOSE

Supporting the VM Director in all VM activity across all channels ensuring VM strategy and Standards are correctly implemented.

RESPONSIBILITIES

  • To Implement Corporate Visual Merchandising policies and standards throughout retail, wholesale, outlets and travel retail sites with the region for all window, seasonal and in store product changes.
  • To lead and manage the Visual team within the region including hiring (in conjunction with the regional VM manager), supervising, training and developing.
  • To work as an important part of the team to maximize the best selling of the stores. To actively participate with store management team to make the best visual decisions for stores whilst maintaining the corporate visual standards.
  • Regular reporting to and updating of the VM manager
  • To manage all visual spending of region within annual budget- Including:
  • window and in-store displays
  • props
  • flowers and sundry decoration
  • travel (all team)
  • all other expenses
  • To be responsible for merchandise used by the display team and to ensure this is accounted for and cared for properly
  • To organize and conduct in-store training sessions on visual merchandising guidelines and visual merchandising standards to store staff each season. To train and develop the in store VM specialist for the region, ensuring that they are motivated and full aware of corporate guidelines and strategy.
  • To demonstrate awareness of current advertising and marketing campaigns, new product launches and promotions.

PERSONAL PROFILE


Job Segment: Merchandising, Advertising, Retail, Marketing