SEO Assistant

Department:  Marketing and Communications
City:  London
Location:  GB


Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.



Reporting to the SEO Manager, the SEO Assistant will help carry out initiatives outlined in the SEO roadmap as well as supporting the team with day-to-day duties. this is a key support role working closely with the SEO Specialist.



  • Coordinate the local strategy with internal and external teams, running quarterly audits and updating store information on partner sites.
  • Learning and insights; feeding back on local and campaign/product performance (collections, festive, new product launches)
  • Work with internal departments to form a best practise outreach approach.
  • General ad-hoc duties such as invoicing and raising po’s for agencies etc.
  • On-going taxonomy support of the website.
  • Carry out research to support wider marketing and seo for competitor positioning and market planning.
  • Continual weekly technical checks, i.e. broken links, wrong canonical tags, link status’ etc.
  • Liaising with merchandising on daily ad-hoc requests.
  • Refreshing and uploading content on a quarterly basis for external store pages and internal quarterly merchandise refreshes.
  • Support with i.t. tickets and technical internal sprints.



  • Degree level qualification
  • 1+ years marketing/media experience
  • Must be resourceful and highly organised – ability to learn and work independently
  • Excellent communication, writing and analytical skills (KEYNOTE, EXCEL, ETC)
  • Previous experience of seo platforms
  • Knowledge of asia based platforms would be BENEficial


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.


Posting Notes: United Kingdom || Not Applicable || London || Marketing and Communications || Media Planning & Buying || n/a ||

Job Segment: Merchandising, SEO, Retail, Marketing