Performance Media Manager

Job Purpose

This global role manages the operations behind all of the performance media channels. Working alongside the channel leads; legal; procurement, finance; IT; media agencies and platforms the aim is to improve our media efficiencies considerably through innovation and an exceptional use of data to support all performance. 

Key Responsibilities

• Align with local China team to deliver commercial KPIs and support trading of 3rd party platforms (Tmall, etc) 

• Partner with the data & analytics team to define ongoing attribution, implement the performance roadmap (tagging, legal requirements, etc) and main reporting 

• Establish and maintain data strategies that support and power the performance media channels 

• Manage innovation and new partner projects, working with multiple teams 

• Support the wider test & learn program 

• Establish and grow relationships with internal and external partners 

• Support on channel specific projects 

Qualifications

• Previous experience working in a media operations role 

• Experience within Performance Media 

• Must be resourceful and highly organised with an ability to learn and work independently 

• Excellent communication, writing and analytical skills (Keynote, Excel, etc) 

• Strong knowledge of digital marketing platforms such as Google & Meta 

• Experience with marketing channel attribution 

• Working knowledge of Tmall would be preferable